Data Cleaning and Processing

Data cleaning is the process of improving data files and databases by removing or correcting data that may be incorrect, out of date, incomplete, duplicated, or irrelevant.

Personal data can go out of date very quickly unless it is maintained; to keep your data up to date it should be regularly cleaned, especially before mailing out marketing materials.

Sending communications using inaccurate consumer data can cost you both money and customers; nobody wants to receive a mailing where their personal information is wrong.

Cleaning Processes

Cleaning your data is easy: simply call us on 01535 608405 and speak to one of our data cleaning experts who will be able to recommend which of our data cleaning or data enhancement services you might need.


  • Data Deduplication
  • Deceased Suppression Files - The Bereavement Register/Mortascreen
  • Deceased Words
  • Data Exlusions
  • Goneaway Processing - Purity/GAS
  • Free Healthcheck
  • Customer Suppression Files
  • MPS Suppressions
  • TPS Suppressions
  • Email Validation


  • Duplicate Merging
  • Name Formatting
  • Address Formatting
  • Other Data Formatting
  • Teleappending
  • PAF Correction - Royal Mail Postal Address File

Licence File Glossary

  • Mortascreen

    The leading source of deceased data in the UK. Almost 9 million records are listed at their last known address and the file is updated monthly with on average 60,000 new records accounting for over 90% of all deaths in the UK.

  • TBR (The Bereavement Register)

    Another source of deceased data in the UK which can be used in conjunction with Mortascreen to provide the best possible chance of suppressing the maximum number of deceased individuals.

  • disConnect

    A suppression file of almost 62 million names and addresses of people who have moved or are deceased. This data is provided by Equifax, one of the leading credit agencies in UK.

  • reConnect

    reConnect is a subset of the disConnect file, it allows us to track movers to their new address based on information gained from utility and financial companies.

  • Purity

    Over 25 million suppression records provided through Acxiom, via the InfoBase Lifestyle Universe database, many consumer brand customer satisfaction surveys, product warranties and Acxiom's own survey program.

  • GAS (Goneaway Suppression File)

    Provided by The REaD Group this suppression file contains over 70 million goneaways.