• 2nd August 2023

    Offset printing, also known as offset lithography, litho or lithographic printing, is a high quality printing process typically used for large volume print runs. Offset printing works by applying ink to a pre-prepared aluminum plate, then transferring the ink to paper stock using print machines to create the desired im ...

  • 6th July 2023

    Are you looking to get more engagement from your next direct mail campaign? If so, adding personalised elements is a great place to start. However, personalisation is far from foolproof. So, how do you make sure you create personalised perfection and not a costly faux pas? Who’s Mr Komp? Seeing your name spelt wrong in ...

  • 9th April 2023

    One-piece mailers are an increasingly popular direct mail solution, offering several key benefits and a viable alternative to multi-piece mailpacks. As the name suggests, one piece mailers are formed of a single printed component sent through the post. Popular formats include tab-sealed multi-page mailers like leaflets ...

  • 28th January 2023

    Reply devices can include order forms, donation requests and membership sign-ups. A direct mail reply device, whatever form it may take, allows recipients to respond directly to a specific request or offer. If you want to increase engagement, including a reply device could be a masterstroke. When to include a reply dev ...

  • 13th November 2022

    When you think about creating a direct mail campaign, what messages spring to mind? Special offers? New products? Big company news? Direct mail is great for all of these. But sometimes, it’s the soft touches that make the biggest impact. A soft touch mailing is any mailing that doesn’t overtly advertise or promote your ...

  • 12th August 2022

    Have you ever heard of imposition? I hadn’t. Printing, like all industries, comes with its own unique terminology to learn and concepts to understand. Imposition and N-up were some of the first terms to stop me in my tracks. Then click, a simple explanation and I totally get it. Question - "What does N-up imposed mean? ...

  • 4th May 2022

    This is a brief [sic] look at some of the implications of the GDPR and is intended to illustrate the scope of the legislation and the changing perspectives on data security. For a more in-depth look at the new legislation read here. The GDPR is an EU legislation that became law in May 2018. It aims to unify, update and ...

  • 22nd February 2022

    Remember when junk mail filled your letterbox and not your inbox? Before the advent of email marketing, direct mail was pivotal for getting a company’s voice heard. Unfortunately, a few bad eggs spoiled it for everyone with poor copy, lazy design and questionable tactics creating a culture of junk mail. So, how can you ...

  • 16th December 2021

    Are you looking to reach out to existing or potential customers? Direct mail could play a vital role in your marketing strategy. When planning any marketing campaign, start by asking what you hope to get out of it. If you don’t know how you want customers to respond, chances are, they won’t either. Sales Increasing sal ...

  • 16th September 2021

    Are you trying to create a compelling marketing campaign? If so, nailing the perfect headline can be vital. Your headline will be the first thing a customer reads. Get it right, and your headline will encourage the reader to continue. Get it wrong, and you could end up straight in the bin. "The headline is the ‘ticket ...

  • 16th June 2021

    If you’re creating or designing printed media, chances are you’ll come across the term bleed. But what does it mean? Essentially, bleed is the extra space around your design that will ultimately be cropped. Fractional movements in the printing process can create a degree of inaccuracy, bleed pre-empts this and compensa ...

  • 17th June 2020

    Last time we talked about what Digital Print is and the differences between digital and traditional printing methods. Now we’re going to look at what you can do with the features of Digital Print to impress your customers, prospects, family, and friends. Bold, Bright Names Seeing your name in print is great; seeing you ...