• 12th November 2019

    The word “Digital” in the term Digital Print can be more than a little confusing; digital print doesn’t mean email, websites, blogs, and other online content; digital print is simply sending an electronic document, such as a PDF, to a modern electronic printer which will print out your content. Digital Printers used by ...

  • 20th February 2018

    Advertising mail is the third biggest channel in the UK, worth £1.7bn but until now has not had a recognised audience measurement. All change, with the new Joint Industry Committee for Mail (JICMAIL). JICMAIL has been established by an industry-wide group to provide the same metrics for mail that are available for othe ...

  • 8th January 2018

    Charities can significantly boost their income via tax-effective giving but are still missing out on millions each year in Gift Aid income, according to the Institute of Fundraising. Direct mail campaigns to these high net worth donors can be made more appealing and therefore bring more results if they include certain ...

  • 5th December 2016

    Direct Mail is one of the greatest tools in a marketer’s toolbox, but too many campaign managers are failing to make the most of every mailshot; poorly planned and poorly designed mailers are going straight from the doormat and into the bin without the recipient even acknowledging the content. Make sure your recipients ...

  • 20th November 2016

    CMYK vs RGB If you have ever had to supply digital artwork to a printer you will more than likely have been asked to supply the images as CMYK as opposed to RGB, but what do all those letters stand for, and how do they relate to print? Colour Spaces CMYK and RGB are different colour models, also known as colour spaces, ...

  • 19th November 2016

    Sometimes a rectangular or square leaflet or mailer just won’t do. If you want to stand out, the best option can be to produce your print item in the shape of your product, or something relating to it. This is where die-cutting comes into its own. Die-cutting makes use of a cutting forme – something like an industrial ...

  • 18th November 2016

    Bulk mailings can easily be identified by the telltale postage logo on the envelope. Royal Mail’s service indicator and Down Stream Access (DSA) providers’ indicia stand out from personal mail by the notable absence of a stamp. For a long time, the option has been available to apply postage stamps to mailings in order ...

  • 6th October 2016

    What is a CTA? Simply put a CTA or 'Call To Action' is the action you want someone to take after reading your advert, blog, article, etc. CTAs are very commonly used in advertising and marketing as the final push to convince a lead to convert into customer. In modern web based marketing CTAs are often accompanied by a ...

  • 30th September 2016

    So you've spent time writing copy for your marketing collateral, you have the perfect imagery that represents your business brand and the principles your business stands for, you also have a fantastic offer that no-one could resist; but after your mailing campaign goes out you don't get the response you thought you wou ...

  • 29th September 2016

    In part 2 of "Design Like a Pro" we looked at pairing fonts and colours for maximum readability while maintaining an eye catching design. Today we're going to look at using design grids to help layout your content. Get smart and use smart grids Using grids and guides in your design allows you to lay the various element ...

  • 28th September 2016

    In part 1 of "Design Like a Pro" we looked at common mistakes made when adding text to your creative, today we're going to look at font and colour pairing. Pairing your fonts for better appeal Font pairing is something which can even get experienced graphic designers scratching their heads, so for amateur designers, th ...

  • 27th September 2016

    There are some habits that are still used today which hark back to the days of the manual typewriters. These habits can make the difference between great looking text and really nasty looking text. The most common mistake is using double spaces after a full stop. There is no need for this (very common) practice and it ...