Check out DMP’s article in the latest edition of Keighley Business Connect magazine. Transcript beneath.
In recent times smaller businesses have turned to social media, email, and online advertising to get the word out about their products and services, but as effective as these channels are they can’t beat printed direct mail for customer response rates*.
Direct Mail is a marketing method in which carefully targeted prospects from mailing lists of names and addresses are presented with relevant personalised communications through the post.
While direct mail advertising may have been time consuming and cost prohibitive for smaller businesses in the past, Keighley based direct mail house and printer DMP has created an online solution called Hello Market which puts professional mailed advertising within the reach of any sized business.
An easy to use design tool, access to a variety of mailing formats, and a library of over 4 million stock images means you can create the ideal direct mail campaign to reach out to customers and potential customers in no time at all.
You may have heard about direct mail this year with regards to the new EU GDPR (General Data Protection Regulations) which are all about protecting individuals’ rights when it comes to the data being held about them and what it can be used for.
Unlike email and SMS advertising, direct mail remains a legitimate way to use contact information without requiring explicit permission from the recipient as long as the product or service is relevant to the recipient and the rules and regulations of GDPR have been followed by the sender.
DMP’s MD Tony Kemp says, “We know the print and direct marketing industries are constantly changing and we know that client demands vary more now than ever before. That’s why we’re constantly expanding and developing the services we offer our clients by ensuring we stay at the frontier of technology and capability.”
DMP, who hold ISO 9001, 14001, and 27001 certifications also offer traditional and digitally printed direct mail services offering the best combination of data hygiene, litho, laser, and inkjet printing alongside a host of complementary finishing and mailing services.
Says Tony, “Traditional print remains an important part of our business but by integrating this offer with state of the art variable data printing we can provide businesses of any size with a one-stop-shop service.”
You can start creating your own professional direct mail online now at www.hellomarket.co.uk and you can find out more about DMP at www.doingmore.co.uk
*Direct mail has an average of 3.7% response versus 0.2% for email and 0.1% for online paid search platforms – DMA 2015 Response Rate Report