Paper wrapping is an innovative, increasingly in-demand technology in the direct mailing space. For some, paper wrapping serves as a more cost-effective solution for high volume mailings, when compared with full colour envelopes. Additionally, it adds an element of sophistication to the end product, creating a strikingly impressive looking mail pack. Among those engaged in Direct Mail and Publishing, paper wrapping has generated considerable interest due to its environmental advantages over alternatives, including starch-based polythene.
Paper wrapping offers clients the opportunity to secure maximum postage discounts, such as Mailmark. Moreover, it allows for a uniquely professional appearance in the mail pack, distinguishing it from common poly wrapped mail packs. Indeed, paper wrapped mail packs stand out for their distinct and impressive aesthetics.
The process of paper wrapping also lends itself to enclosing a variety of printed matter. The result is an elegant and professionally packaged product, suitable for an array of content, from personalised letters to thick catalogues and publications. Notably, the technology allows for the production of packs where the outer print extends all the way to the edge, as well as packs that can accommodate considerable thickness.
One of the critical advantages of paper wrapping is its customisation potential. Each pack can be personalised, ensuring that specific items are selectively enclosed only for certain individuals. This level of personalisation, combined with the technology’s speed, reliability, and cost-effectiveness, enables clients to maximise their return on investment and utilise the latest trends such as data segmentation in their campaigns.
The eco-friendly factor plays a pivotal role in the rising popularity of paper wrapping. A sustainable, recyclable solution, paper wrapping is a superb way to reduce plastic usage in direct mailing. As a 100% eco-friendly option, it offers numerous environmental benefits for direct mail campaigns, resonating with the growing global shift towards green technology. This move has been championed by high-profile publishers, retailers, and organisations who have switched to paper wrapped packs.
Beyond the eco-friendly and aesthetic benefits, paper wrapping offers users the chance to craft their own personalised envelope, independent of the product size, allowing for unlimited printing opportunities on the outer wrap. The result is a robust mail pack, capable of withstanding the occasional rough handling during postage, while simultaneously providing an option for potential additional revenue streams through advertising on the pre-printed paper wrap.
At DM Print, we are committed to providing our clients with tailored solutions to meet their unique needs. Whether you’re interested in exploring the benefits of paper wrapping or you want to discuss other direct mail options, please don’t hesitate to contact us on 01535 509080, or alternatively request a free no-obligation quote.