Digital & Inkjet Print Personalisation for Direct Mail

In the ever-evolving world of direct mail marketing, personalisation is becoming the key to unlocking deeper customer engagement and response. At DM Print, we are committed to integrating personalisation into our services to create direct mail that speaks directly to the individual. By transforming a standard mail piece into a bespoke communication, we can design a direct mail campaign that truly resonates with your target audience.

Harnessing the power of modern printing technologies, we’re able to embed personalisation across a diverse range of elements:

  • Dynamic Visuals: Tailor colours, backgrounds, and even images to reflect the preferences or demographics of the recipient.

  • Data Integration: Embed pertinent facts, financial details, or specific data points to make the content highly relevant.

  • Font and Text Variability: Adjust the font styles, sizes, and even the messaging to cater to different audience segments.

  • Contact Details: Personalise with specific email addresses, phone numbers, or other relevant contact information to streamline communication.

  • Special Offers: Incorporate unique deals or promotions tailored to the recipient’s past behaviours or preferences.

  • Location-Specific Content: Include maps, location details, or region-specific information to enhance relevance.

We place great importance on pairing high-quality data with clear, relevant messaging, and exceptional print quality. These elements, combined with the addition of personalisation, maximise the effectiveness of your direct mail campaigns. Our capabilities extend to printing a wide array of personalised data, including varied colours, fonts, images, salutations, contact details, financial information, special offers, and more. These customisable elements enable us to design and print a mail piece tailored to each recipient, fostering a more engaging and personalised interaction.

DM Print is equipped with advanced digital printing technology, capable of delivering personalised text and images across various substrates. We not only optimise the quality and efficiency of print personalisation but also eliminate the need for overprinting pre-printed stock. This streamlines the process, saving both time and costs, and reduces the need for storage of pre-printed materials. Our print quality rivals traditional lithographic printing, ensuring a premium feel and aesthetic for your mail pieces.

We also have a range of inkjet personalisation capabilities suitable for pre-printed mailers such as postcards, catalogues, brochures, and more. This advanced inkjet technology allows us to print onto virtually any material, ensuring flexibility and adaptability to suit a wide array of direct mail campaigns.

As we appreciate the increasing significance of tailored direct mail campaigns, we remain devoted to providing solutions that enable you to customise each print based on your target audience. The versatility of our printing technology allows for an impressive level of personalisation, from individual text to unique graphics.

Working with DM Print allows you to integrate your print and mailing needs within one state-of-the-art facility, streamlining your processes and reducing your carbon footprint. Together, we can work towards more engaging, cost-effective, and environmentally conscious direct mail campaigns.

If you’d like to learn more about our direct mail print personalisation services or have specific requirements for your upcoming campaigns, please don’t hesitate to contact us on 01535 509080, or alternatively request a free no-obligation quote. Our team is ready to support you in enhancing your direct mail strategy with effective personalisation.

Our Core Values

Here at DM Print we are a values-led business with the following values at the heart of everything we do.

What Our Customers Say

Just wanted to thank you for all of your help in the past few months. I have really enjoyed working with you all and think you are a great company, wish I had discovered you years ago!

Agency Client

Nice card to have up my sleeve when we have to get things done quickly and literally just go to press.

Financial Services Client

DMP are professional, innovative, friendly and motivated; they have a great design team who are happy to help create modern, forward thinking designs based on your own ideas.

Automotive Services Client

Our Clients

Collaborating with businesses of all sizes across multiple sectors, we take immense pride in the relationships we’ve built. Our portfolio boasts partnerships with renowned organisations worldwide. Below are just some clients we have had the pleasure of working with.